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  • HELLO THERE.

    I'M ANNA

     

     

     

     

     

     

    content expert & strategist

    Sydneysider

    100% employable, just ask my mum.

     

     

     

  • What I Do

    Apart from the time I balanced an egg on a pin? First and foremost, I'm a lifestyle editor, writer, and content expert.

     

    I'm overly excited about all things lifestyle: be it food and beverage, travel, health, beauty, fitness, home, or fashion. I love the Oxford comma.

     

    I've worked with some of the biggest brands in the world (and some awesome smaller ones) to brainstorm, create, and produce amazing content that gets eyeballs, encourages conversions, and sets the perfect brand tone.

     

    Luckily for me (and you), working for a series of incredible start-ups has prepared me for just about anything content-related, so I'm skilled in budgets, P&L management, social media strategy, contributor management, producing and directing video, client management and team leadership.

     

    I'm all about that sweet spot between brand and content. It's like anchovies on a pizza: the balance needs to be just right, or they have no business working together.

  • Things I've done

    A jumble of native and organic, just the way it should be.

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    Custom published cocktail book, edited by me.

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    Organic content. In collaboration with Fashion Bunker to promote their online styling service as part of a larger, database-building campaign.

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    In collaboration with Henley's Wholefoods. I planned and produced this video and article myself.

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    In collaboration with Glasshouse Fragrances to promote their Valentine's Day competition.

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    C'mon, there's more than coffee shops

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    Sassy listicles are my bread and butter

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    Custom published sub-editing work

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    Organic. Just a bit of fun, really.

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    The ultimate foodie destination

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    Organic content. Went viral. What of it?

  • Stuff people say about me

    Kim Barnard

    Group Content Director, Urban List

    "Anna is, to this day, one of the best hires I have ever made.

    Her talent, wit, and work ethic are second to none. She is an exceptional writer with the very rare skill of being able to create content in a way that’s smart and funny, while still being informative."

    Sasha Falloon

    Production Manger, Explore series

    "I have worked with Anna across a number of publications and her work is always on-point according to the brief. No matter how challenging the brief is - she has the ability to craft a piece that is witty and engaging that really speaks to the audience. Anna has a way with words, and it is always a pleasure to work with her."

    Ashley Pini

    Director, Hip Media

    "Anna was an extremely valuable member of the team, able to find an engaging voice determined by her audience. She was adaptable and responsive to opportunities – regularly seeking out content that delivered over and above her remit."

    Sally Johnson

    Mum

    "Despite taking 26 years to learn how to ride a bike, she's a ripper of a kid."

  • Places I've worked

    Not to brag or anything

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    Hip Media

    Editor

    August 2012 - August 2014

     

    Hip Media creates and distributes a selection of luxury lifestyle publications in the drinks industry. Their publications are a mix of in-house creations and co-branded lifestyle publications, working alongside companies such as Beam Suntory and Rekorderlig.

     

     

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    The Urban List Sydney

    Senior Content Marketing Specialist

    August 2014 - April 2016

     

    The Urban List is one of the fastest-growing lifestyle platforms in Australia, attracting over 3 million unique viewers a month. It's a curated source of tips and trends introducing readers to the country’s top tier restaurants and retailers; and a coveted digital marketing channel for some of the world’s most recognised lifestyle brands.

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    River Island

    Freelance creative copywriter

    August 2016 - December 2016

     

    Full-time freelance assignment for one of The UK’s largest high street retailers. Responsible for writing creative copy for web landing pages, eDMs, blog posts, and SEO. Involved in weekly planning of upcoming content. Also responsible for writing product copy for women’s, men’s, and children’s wear as needed.

     

    Skilled at working at fast pace, taking on new responsibilities as required, and excellent team player.

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    Freelance

    Writer, editor, content strategist

    2012 - Present

     

    I work alongside awesome people and brands to create professional and entertaining content for a variety of mediums. Clients include the Explore series, The Australian Waxing Company and Foodora.

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    Tastemade

    Content Director, Europe

    January 2017 - October 2020

     

    Tastemade is a modern media company for the millennial consumer. We create award-winning food, travel, and design shows.

  • Where's my CV?

    I thought you'd never ask.

  • Get in touch

    I'm just a click away

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